In today’s data-driven world, credit unions understand the value of insights that can be gained from member data. Yet, for many, there’s uncertainty on how to make that happen, along with the usual technology growing pains. Creating a data platform is a great first step, and segmentation and predicting member needs is even better.
The credit union industry’s movement to embrace data analytics continues to grow at a rapid pace. Credit unions are strengthening their presence and reach by incorporating data analytics to compete with large financial institutions and fintechs. As we continue to build collaboration and scale within the credit union industry, we are excited to announce that we have added five more credit unions.
Amazon. Google. Netflix. We know these brands as the head honchos of data management and data analytics. In many ways, they’ve written the handbook for a game in which both the rules and the playing field change in the blink of an eye. If keeping up with that rapid evolution is can seem daunting, the good news is that data collection and analytics continues to become more accessible in a way that credit unions can utilize and maximize.
It goes without saying that credit unions want to keep their members, and keep them happy. As credit unions look to enhance offerings, ensure superior member service and stay competitive, alleviating member attrition is at the top of the priority list.
Anne Legg, Director of Market/Client Strategy, breaks it down at her 2017 Discovery talk.
Learn how to uncover the hidden potential and value of your data. Extensive research, insights, and recommendations for your data management solution.
April. 11, 2018
Mar. 21, 2018
Jan. 18, 2018
Dec. 12, 2017