Research & Insights

PREDICTIVE ANALYTICS DEFINED: DATA + ANALYTICS = OPPORTUNITY

October 20, 2017

A tool for getting to know your members on a deeper level. A window of insight into how those members make decisions. A predictor for potential member behaviors and actions. Predictive analytics can be all these things and more for credit unions today, ultimately delivering the information needed to best serve members and to make the best business decisions.

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PREDICTIVE ANALYTICS: NO CRYSTAL BALL REQUIRED

October 13, 2017

There used to be a standard protocol for connecting with consumers: conduct market research, use it to make educated guesses about what consumers want, build a campaign that reaches them and tells them you have what you think they want. It worked to varying degrees for a long time to convince people to buy Coca-Cola or remain loyal to their Toyota. But, reflecting back, that “educated guess” was in some ways nothing more than an “educated gamble.”

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THOSE SNEAKY FINTECHS

October 4, 2017

See what can happen when you think like a fintech, but hug like a credit union.

"YOU HAVE THAT": CREDIT UNIONS HAVE THE DATA TO DRIVE GROWTH NOW

September 27, 2017

Three basic sets of data can drive increased average member revenue, lifetime value, and stickiness. The good news: You already have them.

CREDIT UNIONS CAN DISRUPT LIKE UBER

August 14, 2017

Ride sharing services, such as an Uber or Lyft, have disrupted the long-standing taxi industry without even owning a single car.

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GIVE MEMBERS FREE SOCKS

August 7, 2017

Free socks are a symbol for filling a member’s need before they even know they have one. The “Free Socks" reference originates from an example in the fitness/health industry.

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