Predictive Analytics

What products and services will members need and want in the future—and what channels will they use to access them?

We’ve developed robust algorithms, leveraged the benefits of machine learning, and assembled a team of leading data scientists to help you find out.





Indirect Member Lead Generation

The data that lets you optimize cross-sell, increase conversion levels, and improve retention rates.
Non-member Lead Generation

Targeted prospecting means you can increase member growth and earnings per new member.
Member Attrition Reduction

Insights to deliver personalized offers and improve member retention.




Strengthen the member experience, improve frontline adoption and grow market share.


Identify high-value, engaged members

With a 360-degree view that integrates marketing priority, loyalty, propensity scores, and demographics you’ll know which members are more likely to stay—and more likely to respond to products and offers.


Pinpoint the right targets and offerings

Analyze your members’ buying patterns to identify cross- and upsell opportunities and channel preferences, improve loyalty and engagement, and build more personalized relationships.


Improve workflow management and staff adoption

Effective execution can be the difference between a successful program and an “almost.” Rely on our team to create a personalized action plan that turns information into results.