It goes without saying that credit unions want to keep their members, and keep them happy. As credit unions look to enhance offerings, ensure superior member service and stay competitive, alleviating member attrition is at the top of the priority list.
Anne Legg, Director of Market/Client Strategies, breaks it down at her 2017 Discovery talk.
Good business relies on smart strategy, across industries and from top to bottom in organizations. Looking to increase employee engagement? Start with strategy. Working toward growth goals? Start with strategy. Trying to figure out how to use the ever-increasing amount of data available about credit unions and credit union members? Right again. Strategy. Without a solid data analytics strategy guiding the way, even the most compelling data can amount to nothing more than a missed opportunity.
A tool for getting to know your members on a deeper level. A window of insight into how those members make decisions. A predictor for potential member behaviors and actions. Predictive analytics can be all these things and more for credit unions today, ultimately delivering the information needed to best serve members and to make the best business decisions.
Learn how to uncover the hidden potential and value of your data. Extensive research, insights, and recommendations for your data management solution.
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