Amazon. Google. Netflix. We know these brands as the head honchos of data management and data analytics. In many ways, they’ve written the handbook for a game in which both the rules and the playing field change in the blink of an eye. If keeping up with that rapid evolution is can seem daunting, the good news is that data collection and analytics continues to become more accessible in a way that credit unions can utilize and maximize.
It goes without saying that credit unions want to keep their members, and keep them happy. As credit unions look to enhance offerings, ensure superior member service and stay competitive, alleviating member attrition is at the top of the priority list.
Anne Legg, Director of Market/Client Strategies, breaks it down at her 2017 Discovery talk.
Good business relies on smart strategy, across industries and from top to bottom in organizations. Looking to increase employee engagement? Start with strategy. Working toward growth goals? Start with strategy. Trying to figure out how to use the ever-increasing amount of data available about credit unions and credit union members? Right again. Strategy. Without a solid data analytics strategy guiding the way, even the most compelling data can amount to nothing more than a missed opportunity.
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